Social Networking Goes UFC

In one corner, the newcomer Google+ with 40 million users and in the other, Facebook, the veteran game-changer with an impressive 800 million users. Both network giants have unveiled impressive platforms updates and introduced notable new features over the past few months as they vie for the attention of people everywhere. But, what’s this? Twitter, with their 100 million users, just joined the fight with their own platform update! Folks, this is not just any update; it is a complete facelift to the user experience. Let’s examine the tactic.

Homepage: The homepage is the first thing you’ll see when you log on and right away you’ll notice the layout change. The twitter feed moved to the right side and constantly shows your profile’s quick stats on the right. Don’t worry about missing a single tweet with picture and video sharing now located right in the twitter feed.

Connect: Connect is a new page that was developed to make your connections easier to follow. Keep up with your new followers or track your conversation easier by sorting out just your mentions. It also aids in making new connections by the “Who to Follow” suggestions.

Discover: This page provides a way for you to connect with the bigger community of Twitter. Through the platform’s algorithm and your Twitter activity (location, the tweets you post, and the tweets you respond to are all part of the algorithm), a unique stream of news, pictures, & tweets from outside your network are posted for your viewing pleasure. Also, use the “Activity” tab on the discover page to keep up to date on what your connections are doing, who they are adding, and what tweets they are favoriting.

Profile Page:Not only does the freshly updated profile page organize all of your information in a very clean manner, it now houses your direct messages. Click on the person icon on the top right of the page and select direct messages. A pop up window will display all of your message history making sending and receiving messages quick and easy.

Once distinct networking platforms, the top three are molding and modifying to make sure they have everything that online users are looking for. The question is whether or not these changes are attributed to business savvy or if they are a series of compromises that will leave room for an entirely new and different network to gain foothold. Either way, there certainly will be another round in this epic fight for the top.

Kristi Daeda is an online marketing strategist that works with companies nationwide to define and execute powerful online marketing strategies. Read more about her thoughts on online marketing at her website or as featured on the BolderImage blog.

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